Even though Colin Kaepernick is currently unsigned in the NFL, that doesn’t mean he can’t still make headlines.
Nike, who signed Colin Kaepernick all the way back in 2011, has announced that the erstwhile quarterback will be the new face of the company’s 30th anniversary “Just Do It” spots. This news was originally broken by ESPN’s Darren Rovell:
BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5
— Darren Rovell (@darrenrovell) September 3, 2018
Colin Kaepernick has been in the news frequently of late due to his decision to kneel during the national anthem in silent protest of inequality. Kaepernick also brought a lawsuit against the NFL accusing them of collusion due to the fact that he still hasn’t been signed to a deal.
Certainly, if the early exploits of his career with the San Francisco 49ers were any indication, Kaepernick should certainly still have a fair bit left in the tank. Just look at some of his early-career highlights:
Now, Kaepernick has not played a game since the 2016 season, and all of the headlines surrounding him have been about his national anthem kneeling.
Nike clearly has an opinion on Kaepernick’s decision, as the slogan atop the new 30th anniversary “Just Do It” ad says: “Believe in something. Even if it means sacrificing everything.”
Kaepernick also shared the image of the ad with that phrase as the caption.
Even though Kaepernick hasn’t featured in a game in two years, Nike realized that an ad campaign featuring his image might never have more power than it does now, especially with his collusion case against the league gaining steam.
This was a bold move by Nike, and we shall see how the sports world at large reacts to this new ad campaign from Nike.